Vendor-Paid Advertising Explained

VPA gives sellers maximum exposure and agents powerful marketing leverage, all while ensuring listings achieve the best possible result.

Vendor-paid advertising (VPA) allows agents to market a property with maximum exposure without out-of-pocket costs for the agency. The vendor invests in marketing—photos, videos, social ads, print—and in return, their property receives significantly more visibility than a standard listing. For sellers, it’s about achieving the best price through broader reach. For agents, it’s about showcasing professionalism and results-driven marketing. Done correctly, VPA benefits everyone involved in the selling process.

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