The Power of Social Media in Real Estate Marketing

Social media isn’t just for scrolling—it’s where buyers are, and smart agents use it to stay top-of-mind, generate leads, and build lasting trust.

More than 80% of buyers begin their property search online, with social media playing a huge role in discovery. Platforms like Facebook and Instagram allow agents to reach targeted buyers through hyper-local advertising, ensuring listings are seen by the right people at the right time. Beyond just listings, social media builds agent credibility, creates brand awareness, and keeps you top of mind when a seller decides to list. Strategic advertising isn’t a “bonus”—it’s a necessity in today’s competitive market.

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